Lead magnets in Cold email
Week 34, 2026. Measured on September 7, 2026 from public LinkedIn posts.
The week in numbers
Against Week 33, 2026: +7 magnet posts, +34 commenters.
What works in Cold email this week
- Posts of 600 to 1,500 characters pulled a median of 3 comments, across 5 of the magnets here.
The breakdown
Magnets is how many posts in that row gated a resource. Median comments is the middle one of them, so a single viral post cannot carry the row, and per 1,000 followers is the same median taken after dividing each post by its author's reach. A row with too few posts to hold a median says so, and the two medians say it separately: not every post we read came with a follower count.
How the post is built
| Format | Magnets | Median comments |
|---|---|---|
| Text only | 4 | Too few to call |
| Image | 3 | Too few to call |
How long the post runs
| Length | Magnets | Median comments |
|---|---|---|
| Medium, 600 to 1,500 | 5 | 3 |
| Long, over 1,500 | 2 | Too few to call |
The day it went out
| Day | Magnets | Median comments |
|---|---|---|
| Monday | 4 | Too few to call |
| Tuesday | 3 | Too few to call |
Where the ask is written
| Ask | Magnets | Median comments |
|---|---|---|
| The ask is in the image, or not written at all | 6 | 3 |
| The ask is written in the post | 1 | Too few to call |
See the posts behind the numbers
The tables show the pattern. Unlock this week to read the 5 posts we counted: who wrote each one, what it offered, how many people commented, and a link to the post itself. The creator list comes with it.
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